Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 990 Sotheby’s International Realty® offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in the business.
Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $6 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
A TRUE GLOBAL NETWORK
The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. We represent 41 of the top 250 agents in America, and together, our sales associates garnered an impressive $112 billion in global sales in 2018—and those numbers are growing. We are America’s Most Trusted Residential Real Estate Brokerage for two years running.
Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.
Our Brokerage
Realogics Sotheby’s International Realty
The Pacific Northwest’s largest Sotheby’s International Realty affiliate between Vancouver, B.C. and San Francisco.
Since 2010, Realogics Sotheby’s International Realty has become the Pacific Northwest’s largest affiliate within our quickly-expanding global real estate network. We are distinguished by the brokers we employ, the properties we represent and the results we create.
Consistently among the top ten largest aggregated real estate brands in the Puget Sound region, our brokers maintain the highest average listing and selling prices in the markets we serve. We are productive too, generating more than $1.6 billion in annualized sales and earning our firm the highest average closing volume on a per broker basis when compared with our peer group. From 2012-2018, the Puget Sound Business Journal named Realogics Sotheby’s International Realty one of the Fastest Growing Private Companies in Washington.
Realogics Sotheby’s International Realty offers one-of-a-kind marketing resources, including exclusive advertising platforms such as the Home of the Day on the Puget Sound Business Journal, Geek Home of the Week on GeekWire, custom co-op ads in targeted regional media publications, and exposure on distinctive global micro-sites including WSJ.com and NYTimes.com.
Our listings are marketplace standouts with 100% local coverage through RSIR.com and NWMLS feeds on our competitor’s websites, plus 100% global coverage exclusively on SothebysRealty.com. This unmatched global exposure boasts industry-leading website visitation, with more than 2.5 million visits a month, 66% of which originate from outside the United States.
LOCAL MARKETING
EXCLUSIVE PROPERTY EXPOSURE
REALOGICS SOTHEBY’S INTERNATIONAL REALTY MAINTAINS EXCLUSIVE PARTNERSHIPS WITH ESTEEMED BUSINESS AND TECHNOLOGY OUTLETS LIKE THE PUGET SOUND BUSINESS JOURNAL AND GEEKWIRE WHICH PROVIDE OUR LISTINGS WITH ADDITIONAL, OFTEN MONTH-LONG, EXPOSURE TO DISCERNING CLIENTS. RESIDE, AN ADVERTORIAL MAGAZINE INSERT IN THE WALL STREET JOURNAL, GENERATES PREMIUM PUBLICITY AMONG A VALUABLE TARGETED AUDIENCE.
PSBJ HOME OF THE DAY
Featured on Puget Sound Business Journal’s website and eNewsletters in the morning and afternoon, “Home of the Day” showcases properties to over 550,000 affluent home buyers with a net worth of over $2.3 million in the Seattle market.
GEEKWIRE’S GEEK HOME OF THE WEEK
Geek “Home of the Week” is an exciting, exclusive platform to garner exposure. GeekWire.com boasts more than 3 million unique visitors per month, 62 percent of which have a household income of $100K+
RESIDE MAGAZINE
Custom-publishing program with Dow Jones Media Group. RESIDE is conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide.
GLOBAL MARKETING
UNRIVALED EXPOSURE
Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers, at no extra cost, the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 1,000 offices in 72 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
WHEN YOUR HOME IS REPRESENTED BY THE SOTHEBY’S INTERNATIONAL REALTY® BRAND, IT BENEFITS FROM THE WORLDWIDE RECOGNITION AND PRESTIGE OF THE SOTHEBY’S NAME AND GAINS EXCLUSIVE ACCESS TO HIGHLY QUALIFIED GLOBAL CLIENTELE.
SOTHEBYSREALTY.COM
SHOWCASING EACH HOME’S CHARACTER
31M
SothebysRealty.com Visits in 2018
2.9M
Average Monthly Visits Q2 2019
56
Currency Conversion Updates
654,563
Active Subscribes on SIR Social Media
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sir.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sir.com and engaging them once they arrive.
2018 was the best year in the history of sothebysrealty.com with 31 million visits, a 13% increase, and just under 49 million property detail page views. Site traffic stayed consistently above 2.5 million visits per month with August having the highest traffic with just under 3 million visits and was also a 21% year over year increase for that month. Since 2006, sothebysrealty.com has seen a 1,110% increase in website traffic going from a total of 2.5 million visits for the entire year to over 30 million.